SocialSermons
About SocialSermons
In a digital age where churches face challenges engaging their congregation, SocialSermons provides an exclusive social media service tailored for frontline church workers. They empower churches to connect with their community, exponentially elevate their online status, and become influential trailblazers in the digital era and beyond.
Challenge:
When SocialSermons was initially launched, the primary focus was to swiftly introduce the service to the market and gauge audience response. While this approach allowed for immediate feedback, it meant the brand and website development was expedited. Recognizing the importance of a cohesive and impactful online presence, SocialSermons approached Church Media Squad for a comprehensive and strategic brand and website redesign.
Objective of the Project:
To transform SocialSermons' brand by merging playfulness with professionalism. The redesign aims to vividly showcase SocialSermons' offerings through enhanced visuals and compelling case studies, providing a clearer understanding of its value proposition to visitors.
Brand Strategy
Challenge:
The task was to devise a unique style for SocialSermons, imbuing it with a visual "secret sauce" that would distinguish its offerings. Below is their initial logo, from which we aimed to evolve and enhance the brand's visual identity.
Discovery:
Through a Discovery Workshop, Church Media Squad determined the updated messaging, brand positioning, and other critical foundational elements that would set SocialSermons up for success.
This workshop helped us fine-tune Brand Attributes and developer their tagline, “More Reach, Less Stress”.
Stylescapes:
The Squad presented three distinct design strategies based on brand discovery. After thorough collaboration, the first option, with some refinements, was chosen as the ideal representation.
Outcome:
This design direction maintains a sense of sophistication and luxury while incorporating subtle modern elements. The overall appeal speaks to a wider audience with a focus on an aspirational and genuine brand image.
Website Redesign
The Squad was tasked with crafting a contemporary website, designed to not only embody the refreshed SocialSermons brand but also to showcase compelling visuals that illustrate their unique services. For reference, an image of their previous website is provided below this paragraph.
Style Tile Options
Style tiles are like a mini-designed mood board for a website. Think of it as a snapshot that helps communicate the design direction without getting into the details. SocialSermons selected Style Tile 2.
Custom Squarespace Design
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