Pro Church Tools
About Pro Church Tools
Pro Church Tools empowers ambitious reformers with forward-thinking strategies, helping them discover impactful eureka moments for lasting church success.
Created by Brady Shearer, Pro Church Tools was started more than 10 years ago. Today the company is a team of 20+ full-time creatives dedicated to helping churches navigate the biggest communication shift in 500 years.
Brand Strategy
Challenge:
The Pro Church Tools rebrand project sought to refine the brand’s essence, ensuring its seamless expression across diverse content mediums while maintaining novelty within a consistent framework. The rebrand addressed the unique challenges posed by three distinct photo types derived from the brand’s studio locations: the bright podcast studio, the dark YouTube studio, and the in-between office location.
Previous Pro Church Tools Logos:
Stylescapes:
The Squad presented three distinct design strategies based on brand discovery. After thorough collaboration, a fourth option was created and chosen as the ideal representation.
Outcome:
This design direction was inspired by black VHS tapes from the 90s, thematically representative of an analog world before a digital revolution. The new logo encompasses a modern and retro pairing.
Website Redesign
The Web Squad was tasked with crafting a modern/retro website, designed to not only embody the updated Pro Church Tools brand but also to showcase compelling blog posts, central to their brand.
Scroll Pro Church Tools Website Before:
Style Tile Options
Style tiles are like a mini-designed mood board for a website. Think of it as a snapshot that helps communicate the design direction without getting into the details. Pro Church Tools selected Style Tile 1.
Custom Squarespace Design
Scroll The New Homepage Below
Interested in branding & website services for your church?
Let The Squad provide you with a strategy-driven brand and online presence that’s tailored to your community.
