Your Easter Social Media Guide
Easter season at church feels something like conducting a symphony during a tornado–between coordinating volunteers, planning services, and organizing egg hunts, you're trying to keep a thousand pieces moving.
In the middle of the chaos, you're trying to figure out how to use social media to invite people into your Easter experience. We’re walking you through a way to make your social media a place where people can pause, peek in, and imagine themselves at your Easter service before they ever step through your doors.
Focus on invitation over promotion
If we’re honest, people aren't looking for another event to add to their calendar—they're searching for belonging and meaning. That's where your church's social media becomes so powerful. Instead of just announcing service times, you have the opportunity to share authentic invitations that open the door to life change.
When you’re planning your Easter social media, shift your mindset from promotion to invitation. This simple change helps you create content that leads people toward life change, not just catching their attention. Sometimes, the only thing standing stopping someone from walking through the doors of your church is an invitation.
Steal our social strategy
We know you love a plan, so we've mapped out an example of a four-week strategy that keeps things both organized and authentic. Use this as a guide and fill in with content that will resonate with your church.
Week 1
Monday: Share your Easter service bumper video with a caption that shares the heart behind your Easter message.
Wednesday: Use the question tool in IG stories to ask a question like "What does Easter mean to you?" Share responses throughout the day.
Friday: Share a fun reel of your pastor extending a personal invitation to this year’s Easter service. Want an idea? Try something like this!
Week 2
Tuesday: Create a series of Easter invite graphics for your church family to share. Add warm captions like "Saved you a seat!" or "Join our family this Easter!"
Thursday: Combine quick clips of your Sunday experience into a reel like this. Then, invite people to RSVP through an Easter landing page.
Sunday: Share an Instagram carousel featuring photos and quotes from families who found your church last Easter. Try adding handwritten-font quotes to their images!
Week 3
Monday: Film a casual "come along with me" style reel showing what it's like to visit your church. Keep it fun and authentic—bonus points for adding trending audio!
Wednesday: Share image-based graphics to your story with a countdown to Easter Sunday.
Friday: Share service details through creative Instagram stories—invite people to RSVP through an Easter landing page.
Week 4
Tuesday: Share a graphic with your Easter worship set list to get people excited to join.
Thursday: Create an engaging stories series walking through "5 things to know before you visit."
Friday: Post a reel that’s easily shareable and creatively invites people to join you for Easter. Try something like this!
Saturday: Share one final video invite from your team, building excitement for Easter Sunday and telling everyone that there’s a place for them in your church.
Tools to use
Now that you’ve got ideas for social media, you need to put them into action. These four tools will help you streamline your social media posts, save time, and create bigger impact.
Manychat: Your automated welcome team
Send automated Easter service reminders
Build a message flow that answers common questions
Follow up with people who engage with your Easter posts
Social media scheduling tools: Set it and forget it
Schedule your Easter content in advance
Keep your posting schedule consistent
Free up time to engage with comments and messages
An Easter landing page: Make the next step clear
Give visitors one clear place to learn more
Collect contact information before Easter Sunday
Need ideas? Start with this guide!
Church Media Squad: custom Easter graphics
Get Easter graphics that match your church's personality
Create consistent branding across your entire Easter Experience
Save time with ready-to-use graphics for each screen size
How to measure Easter social media success
It's tempting to focus on the numbers—more followers, more likes, more shares. But when it comes to Easter outreach, the most meaningful metrics aren't always the ones you can count.
These are the stories that metrics can't tell:
"I found your church through Instagram last Easter. One year later, my whole family has been baptized."
"I've been watching your posts for months, and I think I'm ready to visit"
"I was nervous about coming to Easter services, but your social media helped me know exactly what to expect."
Sure, track your engagement rates and reach, but remember that metrics can't capture the moment someone finds hope through your Easter invitation. They can't measure the courage it takes for someone to step through your doors for the first time. They can't quantify the life change that starts with a simple scroll through your feed.
Instead of only focusing on the numbers, plan to debrief with your team where you share wins and transformation stories from your Easter weekend.
Need support with your Easter strategy?
Take a look at your previous year’s Easter social media. Does your content reflect the warm, welcoming community you know your church to be? Are you telling the stories that make your church special? Whether you're fine-tuning your strategy or starting fresh, small changes can make a big impact in helping people feel welcomed.
Looking for more support in creating meaningful social media content that connects? The Social Media Squad is here to help with content that engages your church community and invites them into what God will do this Easter.
